This product doesn't have a detachable lanyard from the reel. The lanyard itself is what breaks away if it pulled or tugged on the clasp auto releases to keep the person from being choked.
These lanyards are packaged in cartons of six, so one order contains six dozen lanyards. In this case it would be 6 x 12 each or 72 individual lanyards.
Thanks for your question.
I spoke to the manufacturer, and we can custom order these with your logo on them. However, minimum purchase quantities would be 42,000 boxes (with 24 per box).
If you are interested inmore information about this custom product, please call us on 866-501-6055